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MCX Selects Gemalto for Mobile Commerce Platform

Selected Gemalto for its unmatched expertise in mobile financial services and track record

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

As it moves closer to bringing its much-anticipated versatile, secure and widely accepted mobile commerce solution to the marketplace, Merchant Customer Exchange (MCX) announced the selection of Gemalto to build its mobile wallet.

MCX selected Gemalto for its unmatched expertise in mobile financial services and track record of being trusted by leading banks, governments, merchants and mobile operators and their customers all over the world.

The initial MCX wallet, which will be primarily barcode and cloud-based, will run on Gemalto’s Allynis Mobile Payment platform. MCX will also leverage Gemalto’s mobile wallet software for a rich smartphone application as well as development kits to enable retailers to embed the wallet functionality within their own applications.

Once it is fully deployed, the wallet will be accepted at all MCX members, a growing group of widely respected merchants that collectively operate more than 75,000 stores and process more than $1 trillion in payments annually. Consumers will have access to a personalized payment experience integrated with merchant offers, promotions, loyalty and location-based services, which they will be able to use at many of the large retailers at which they regularly shop.

“Gemalto’s global experience and unparalleled expertise make it the ideal partner to develop a mobile wallet worthy of the stature of merchants backing MCX,” said MCX’s Dodd Roberts. “Our work with them over the past months leaves little doubt that MCX will benefit from their considerable technical expertise.”

“The caliber and scale of the merchant organizations behind MCX creates opportunity to elevate mobile payments,” added Jack Jania, senior vice president at Gemalto. “We are excited that MCX chose our technology to implement and deliver their roadmap towards convenient and secure retail payments on all smartphones.”

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